Live Good (2006 Film)

Live Good (Korean: 잘 살아보세; RR: Jal Salabose), released internationally as Mission Sex Control, is a 2006 South Korean comedy film directed by Ahn Jin-Woo. The film is set in 1971, a period when the South Korean government implemented aggressive family planning policies to curb population growth, which officials believed hindered national economic development.

Promotional poster for the film Live Good.

Plot

The story follows Park Hyun-Joo (Kim Jung-Eun), a government family planning officer assigned to a rural village characterized by an unusually high fertility rate. Her mission is to promote the use of contraceptives and monitor the residents' activities to achieve a zero-percent birth growth rate. Despite her professional mandate, Hyun-Joo is a single woman with limited experience in the subject matter. To succeed, she enlists the help of the local village leader, Byeon Suk-Gu (Lee Beom-Soo). Their efforts to enforce these policies lead to significant social friction within the village, especially as the community prepares for an impending inspection by the President.

Cast

The film features an ensemble cast portraying the residents of the village and government officials:

Kim Jung-Eun as Park Hyun-Joo
Lee Beom-Soo as Byeon Suk-Gu
Byun Hee-Bong as Mr. Kang
Ahn Nae-Sang as Chang-Soo
Jeon Mi-Sun as Son-Yi
Woo Hyeon as Chang-Hyeok
Jo Hee-Bong as Bok-Man
Oh Ji-Hye as Wol Bong Daek
Lee Doll-Hyung as Deok-Pal
Shin Jung-Keun as Chok Sae
Park Geun-Soo as Big Eye

Scene from the film — A scene from the film featuring the village residents.

Production

The film was produced by Kim Jung-Soo, Kim Kyung-Kyu, Lee Se-Ho, and Kwon Oh-Seong. It was distributed by Lotte Entertainment and has a runtime of 120 minutes. The cinematography was managed by Kim Yoon-Soo and Kim Ki-Tae.